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By Gina Kolata

Published by Farrar, Straus & Giroux

May 2003; $24.00US/$39.95CAN; 0-374-20477-2

In Ultimate Fitness: The Quest for Truth About Exercise and Health, Gina Kolata, science reporter for The New York Times, takes a fascinating journey into the fads, fictions, and genuine innovations that have defined the world of physical fitness.

From weight lifting for men and women in the early days, to jogging in the 1970′s, cycling in the 1980′s aerobics in the 1990′s, and now Spinning, Kolata explains the science of conditioning and the objective evidence behind commonly accepted prescriptions. Among the questions she addresses are:

What is the best way to exercise for maximum effect?
What is the most effective way to train for endurance versus strength?
Why is “maximum heart rate: calculated at 220 minus our age, and how did the formula come into being?
Is there really a “fat-burning zone”?
Does “spot reducing” work?
We feel great after physical exertion, and think our endorphins are surging, right? Kolata shows us how and why we’re wrong.
Why is it that some people won’t become fit in spite of exercise?
Can exercise alone help reduce cholesterol?
Are there special foods or drinks that can help you exercise longer or harder? Do nutritional supplements build muscle?
Who’s your trainer and how much training did he/she really receive?
Kolata Profiles those who successfully challenged conventional wisdom and marketed their inventions, and some who resisted initial criticism only to back down from their claims. With lively sketches of many of the mavericks who have influenced the industry over the years — from Bernarr Macfadden and his controversial contests “for the best and most perfectly formed woman” in the early twentieth century, to Jack LaLanne, who, at the age of eighty-seven, still lifts weights for an hour every morning, to Johnny G, the champion of Spinning — Kolata presents an eye-opening view of the inside workings of a multimillion-dollar business.

Lively and engaging, Ultimate Fitness spotlights the machines and machinations, and cuts through the marketing and hype not only to assess what is healthy, but also to help us understand what our obsession with fitness says about American culture today.

Author

Gina Kolata is a science reporter for The New York Times and the author of four previous books, most recently Flu: The Story of the Great Influenza Pandemic of 1918 and the Search for the Virus That Caused It (FSG, 1999). She lives in Princeton, New Jersey.

Reviews

“[Kolata] commands the intelligent curiosity, well-honed reporting techniques and smooth prose style of a top science reporter.”

–Beryl Lieff Benderly, The Washington Post Book World

Excerpt

The following is an excerpt from the book Ultimate Fitness: The Quest for Truth About Exercise and Health

by Gina Kolata

Published by Farrar, Straus & Giroux; May 2003; $24.00US/$39.95CAN; 0-374-20477-2

ONE LESS IS MORE, OR IS IT?

My friend Cynthia, just back from a week in Italy, calls me, wanting to know if I can go for a walk. She needs one, she says. She spent the day before cooped up in an airplane for endless hours and she has to have her exercise.

I am at her house in five minutes, wearing my running shorts and a T-shirt, ringing her bell, waiting while she drinks a glass of water and searches for her sneakers and puts on some sunblock. We set out, on our usual mile-and-a-half-long path. We stroll down the small hill to the end of the street, turn right, up the long hill on Edgerstoune Road. We turn left at the top, making our way into Russell Estates, an enclave of huge and showy brick houses with neatly landscaped lawns and dogs hemmed in by invisible fences. We stride around a cul-de-sac and start back, going behind Edgerstoune, on the other side of the block.

A half-hour later, we are done. Ours is a well-traveled path, one that neighbor after walking neighbor traverses daily. I see them from my kitchen window — the pairs of women, the couples, going out walking in the morning or after work. One woman even has a personal trainer who walks with her, supervising her exercise.

I live in the realm of the walking converts. Like Cynthia, they believe that walking will make them thin and fit. And if they never seem to look any different? Then, like Cynthia, they blame themselves. She tells me she has just not gotten out enough for walks. If she really kept up the program, walking daily, the exercise would do its magic, she says.

Everywhere I look, I see the walking message.

I turn on the television and the first channel that appears is showing an infomercial promoting a walking video. Smiling women give their testimonials: I was so fat I did not want them to take my picture when I went on a cruise, one says. When I heard “walking,” I thought, “I can do that,” she adds. Now thin and proud, she goes on another cruise, and seeks out the photographer. A former Olympic swimmer, Janet Evans, appears, wearing long black pants, slender and smiling. She, too, walks, she announces.

I pick up Self magazine. There it is again. Walking. Why are Americans so fat and people in other countries so slim, a story asks. It’s because everyone else walks so much more. To prove it, the magazine put pedometers on a few Americans and people from a variety of places like Athens, Aibaci (in Niger), and Paris. Of course, there were some glaring economic disparities that played a role, but, sure enough, the Americans were not taking as many steps. Pauline Chu-Collins from Tustin, California, walked 4,776 steps in a day, the magazine reported. She had breakfast in bed, drove to lunch and the market, and shopped for forty-five minutes, she said. But Maria Kostaki in Athens, a bartender, put in 28,879 steps, and Ramatu Ahmad Mohammad in Aibaci, who walked for two hours to visit a friend and then walked another two hours gathering palm leaves, took 14,099 steps. Even Florence Labedays of Paris put in 13,522 steps. “I don’t own a car so I do most of my shopping, errands and nights out on foot,” she said, adding “I also walk to and from the train each day for work.”

Walking, the article claimed, not only is “a great cardio workout” but also will “tone all your leg muscles.” The source? John Reich, described as “a walking coach in Houston.”

Not long after my walk with Cynthia, I am in Nantucket, a trendy island off the coast of Massachusetts where you can still find wide white beaches with no lifeguards to whistle you out of the water and sand dunes where beach grass undulates in the wind. Quaintness is the motif. Houses must be made of wooden shingles that turn a soft gray in the salty air. The town’s streets are cobblestone. There are no traffic lights. There are no fast-food restaurants. No camping allowed.

But there is a gym, Nantucket Health Club, and some of us go there religiously, keeping up our workout schedule, lifting weights, using the StairMasters and elliptical trainers, and even walking on treadmills on sunny afternoons when the sky is a brilliant blue and the surf beckons, endlessly walking in place while watching television sets tuned to CNN.

I am intimately familiar with this gym since exercise is my obsession.

I believe in exercise to keep my weight down and also because I discovered that if I work out really hard and for at least forty minutes, I can sometimes reach an almost indescribable state of sheer exhilaration. I don’t want to call it a runner’s high — I’m not sure what that is supposed to be, though many describe it as sort of a trancelike state. That is nothing like the feeling I crave.

I often wonder what my life would have been like if I had been born to be thin, naturally thin, like my neighbor Barbara, who is tall and slim, has no intention of exercising, and never gains weight. But that is not my fate and so I have taken up exercise. Vigorous exercise. Heart-pounding, sweaty exercise. I’ve been doing it for years, running before they invented special running shoes or sports bras. Riding a road bike before they sold bicycling helmets. I carry my running shoes with me on every business trip, always prepared to exercise. And I seek out what I call serious gyms, places where the lifting is in earnest and the equipment well maintained.

My first gym was Spa Lady, an all-female affair with pink machines and low weights. I bought a lifetime membership. “Your lifetime or theirs?” my sister asked. One evening a month the women could invite their boyfriends or husbands to join them. When the men arrived, they would lift the stacks — putting on as much weight as the machines could hold, making sure we women saw just how tame those machines were.

I’ve long since moved on to a serious gym, Gold’s Gym, where the color motif is black and white, and where the carpeted area for exercise machines quickly gives way to a black nonslip rubber floor. This is where free weights and the benches are kept and where men and women grunt and groan as they hoist bars loaded with heavy plates, those metal disks with a hole in the middle that you stack on the ends of metal bars. Posters on the walls for a new lifting class, called Body Pump, give the heavy-metal message to women. One shows the back of a woman lifting a barbell. “Doctors Say Women Need More Iron,” it says. Another depicts a woman doing a lunge, holding a barbell on her shoulders. “Macho Is Not a Gender Thing,” it says. You can see real bodybuilders at Gold’s Gym, and you can hear men and women making their lifting arrangements. “See you on Saturday at eleven,” one man says to his friend. “One hour. Triceps.”

And I’ve gone through the historical sequence of exercise classes — high-impact aerobics and low-impact aerobics, advanced aerobics classes where you need the instructor’s permission to attend and step classes with all their variations — before settling, for the moment, on Spinning. For a few years I went every Saturday morning to a studio that offered nothing but exercise classes and a boutique selling the then — trendy thong leotards and tights and leg warmers, a sort of Flash Dance look. The aerobics room had a special floor, wood covered by carpet, that was slightly raised to reduce the stress on our legs as we leapt and jumped. It had a great sound system, and the mirror-lined room fairly pulsated to the rapid beat of the tapes the instructors played. That studio is gone now, a victim, perhaps, of changing times.

I also tried, and fell in love with, each exercise machine as it was invented over the past twenty years. LifeCycles. StairMasters. Elliptical trainers. I listen to CDs of fast music when I’m on the machines — I buy them from a company that sells them to exercise instructors. I am a member of the company’s frequent buyer program, getting CDs with the highest beats per minute mailed to me automatically whenever they make a new one.

But for now, my aerobic passion at the gym is Spinning. It is an industry unto itself — with its own special training programs for instructors and trademark protection so stringent that only an official forty-minute class that is conducted according to the company’s specifications is entitled to be called Spinning. It also is an intense workout on a stationary bike that attracts a greater proportion of the people who are serious about exercise than most group sessions.

This morning, the Nantucket Health Club has a special event — a Spinning class, but in this case called a Spinning “event” since it is not really an official trademarked class. It costs $25, payable in advance, and the word is that it is going to be an insane workout.

I sign up and appear with my water bottle and heart-rate monitor, ready to go at nine a.m. I spot my assigned bike, number eight out of the ten stationary bikes in the room. Each bike has a small white towel draped over its handlebars.

The class is sold out, I notice. The exercisers start coming into the small Spinning room about ten minutes before the class starts, at which time the door will be closed, barring any late arrivals. We set up our bikes, arrange the seats and handlebars, put our water bottles in the special cages, strap the special watches that display our heart rates to the handlebars.

At a minute to nine, our instructor makes his entrance. Gregg D’Andrea. He looks promising. He is short, deeply tanned, and intensely muscular. His legs are shaved like those of a real bicyclist, who rid their legs of hair, they say, to make it easier to clean up scrapes when they fall. Gregg wears skintight black shorts that barely cover his crotch. He tugs on them constantly as they bunch up around his bulging glutes. His cropped, sleeveless black shirt says “Groovy” on the front and “Sex on Wheels” on the back. On his right wrist are two bracelets made of heavy links of silver. On his head, an orange bandanna.

Copyright © 2003 Gina Kolata

You may be hearing about the buzz of the Trump Network already and wondering about the history of the organization and how this company came to be. Here is some information on the background and history of Ideal Health and its founders.

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Ideal Health was founded 12 years ago by two brothers, Todd and Scott Stanwood, and their friend Lou DeCaprio. These men had worked together very successfully in a previous company and came up with the idea to bring customized vitamins to the mass market. Their current company wasn’t interested in this at the time so Todd, Scott and Lou started Ideal Health. Coming from families of poor health, their mission and goal is and always has been to significantly improve the health of America.

The Ideal Health premise is simple: Take an easy, in-home urinalysis test called a Privatest and Fed Ex it overnight to the lab where the scientists analyze it to create your custom vitamin and then send the formula to a doctors-only formulary to create the vitamin, called Custom Essentials.

Ideal Health sought out the two best labs in the country and signed a 10 year exclusive agreement with them: Metametrix to analyze the test and Douglas Labs as the formulary to fulfill the desired customized vitamin. The result is that you get a medical-grade, absorbable customized vitamin that is made just for you!

Since then, Ideal Health has also launched two other lines of breakthrough products: a doctor-developed weight loss solution called the Silhouette Solution and energy and mood-enhancing drinks called Quik Stiks.

Because of their initial success and unique products, Ideal Health caught the attention of Donald Trump’s lawyer, Jerry Schrager, who brought Ideal Health to Donald Trump. The Trump Organization researched Ideal Health for 10 months. Trump himself loved the leadership and products of Ideal Health and is a customer himself.

The result is the Trump Network, which is an amazing opportunity for you to improve your health and diversify your income. You will also be building residual income that occurs month-after-month, even when you’re not working, because these products are consumed monthly and people are seeing amazing results. Approximately 90% of people who get on the customized vitamin stay on the vitamin.

Plus, the timing of the Trump Network is another reason this is so incredible. Right now, the only way people are learning about this is through family and friends. But, in November 2009, there will be a HUGE nationwide launch, where Donald Trump himself will tell everyone in the country how they, too, can opt out of the recession and take control of their wealth!

This company currently has 5,000 marketers – and not all of those are even active. We will grow to 1 million marketers and be a $1 billion company – and all of those 1 million people will be placed under the people who start now. And it’s so easy to be a part of this!

So, think about this as your one chance to get in on the start of something big before everyone else knows about it. What if you had known about Microsoft, Google or Apple 20 years ago? Would you have invested differently? I know I would have. Think about it, and hopefully we’ll see you with Donald Trump at the Trump Network launch in November.

By: Ellen Buermeyer

Article Directory: http://www.articledashboard.com

About the Author
Ellen Buermeyer is part of the Diamond Line, one of the most successful groups in the Trump Network (formerly Ideal Health). Learn more about the Trump Network, Ideal Health and its leaders – visit Ellen’s blog Trump< Network Leaders.

Home remedies for fleas have included giving thiamine and garlic to the pet or sprinkling boric powder over the carpeting, but there are many more advanced formulas proven effective for getting rid of fleas. Find out how to eliminate fleas from the dog and the house with information from a practicing veterinarian in this free video on pet care. Expert: James Dee Contact: www.hollywoodanimal.com Bio: Dr. James Dee is a veterinarian and partner at Hollywood Animal Hospital in Hollywood, Fla. Filmmaker: Paul Muller
Video Rating: 0 / 5

Some home remedies for controlling fleas on dogs include keeping the dog bathed in regular shampoo and using a flea comb. Discover why professional application is much more effective in flea control than home remedies with help from a pest control operator in this free video on flea control and extermination. Expert: Mark Govan Contact: www.ABC-Pestcontrol.com Bio: Mark Govan has more than 20 years of pest control experience in central Florida. Filmmaker: Christopher Rokosz
Video Rating: 3 / 5

Acquired immune deficiency syndrome or acquired immunodeficiency syndrome (AIDS or Aids) is a collection of symptoms and infections resulting from the specific damage to the immune system caused by the human immunodeficiency virus (HIV)

HIV test
Many people are unaware that they are infected with HIV. Less than 1% of the sexually active urban population in Africa has been tested, and this proportion is even lower in rural populations. Furthermore, only 0.5% of pregnant women attending urban health facilities are counseled, tested or receive their test results. Again, this proportion is even lower in rural health facilities. Therefore, donor blood and blood products used in medicine and medical research are screened for HIV. Typical HIV tests, including the HIV enzyme immunoassay and the Western blot assay, detect HIV antibodies in serum, plasma, oral fluid, dried blood spot or urine of patients. However, the window period (the time between initial infection and the development of detectable antibodies against the infection) can vary. This is why it can take 3–6 months to seroconvert and test positive. Commercially available tests to detect other HIV antigens, HIV-RNA, and HIV-DNA in order to detect HIV infection prior to the development of detectable antibodies are available. For the diagnosis of HIV infection these assays are not specifically approved, but are nonetheless routinely used in developed countries.

Transmission and prevention
The three main transmission routes of HIV are sexual contact, exposure to infected body fluids or tissues, and from mother to fetus or child during perinatal period. It is possible to find HIV in the saliva, tears, and urine of infected individuals, but there are no recorded cases of infection by these secretions, and the risk of infection is negligible.

Never use needles or syringes that have been used by others. When receiving medical attention, always insist that unused, disposable equipment or fully sterilized material is used. If you do need an injection, ask to see the syringe unwrapped in front of you, or better still take a needle and syringe pack with you overseas – it is a cheap insurance package against infection with HIV. Never use another person’s razor or toothbrush. Don’t have parts of your body pierced, or allow yourself to be tattooed.

Stigma
AIDS stigma exists around the world in a variety of ways, including ostracism, rejection, discrimination and avoidance of HIV infected people; compulsory HIV testing without prior consent or protection of confidentiality; violence against HIV infected individuals or people who are perceived to be infected with HIV; and the quarantine of HIV infected individuals. Stigma-related violence or the fear of violence prevents many people from seeking HIV testing, returning for their results, or securing treatment, possibly turning what could be a manageable chronic illness into a death sentence and perpetuating the spread of HIV.

Often, AIDS stigma is expressed in conjunction with one or more other stigmas, particularly those associated with homosexuality, bisexuality, promiscuity, and intravenous drug use.

Those most likely to hold misconceptions about HIV transmission and to harbor HIV/AIDS stigma are less educated people and people with high levels of religiosity or conservative political ideology.